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YOUR WISHLIST ALERTS YOU

 "Your Wishlist Alerts You" is a campaign designed to help shoppers never miss out on the items they truly desire. By analyzing individual wishlists on the Central website and app, we utilize AI to generate personalized video alerts for each shopper. These videos feature dynamic graphics and a friendly, conversational voice that mimics a real-life call, urging shoppers to seize the opportunity during sales events.

This innovative campaign goes beyond digital channels. In-store sensors are strategically placed near desired products, triggering engaging "calls" that captivate shoppers as they browse. Furthermore, targeted video ads are strategically placed across various platforms, tailored to individual interests and product categories (e.g., beauty, fashion, home decor, mother & child).

Credits
Chief Creative Officer: Torsak Chuenprapar
Deputy Executive Creative Director: Pathida Akkarajindanon
Creative Group Head: Greepol Boonsrangsom
Copywriter: Greepol Boonsrangsom
Art Director: Pattarawan Luangsa-ard
Agency Producer: Chanoknan Wongwises
General Manager: Natdhee Sopondhitipun
Client Service Director: Sansuda Chuaphanich
Client Service Manager: Naphat Chiangrat

Film Production Company: Home Run Film
Director: Rong Soralamp