The "I GOT IT" campaign tells the story of a diverse group of shoppers who make seemingly impulsive purchases during the Central Midnight Sale. While their choices might seem unconventional, they are ultimately delighted with their "wins," highlighting the irresistible deals and the excitement of the Midnight Sale experience.
Credits
Managing Director: Torsak Chuenprapar
General Manager: Natdhee Sopondhitipun
Chief Creative Officer: Torsak Chuenprapar
Deputy Executive Creative Director: Pathida Akkarajindanon
Creative Group Head: Greepol Boonsrangsom
Copywriter: Greepol Boonsrangsom
Art Director: Pattarawan Luangsa-ard, Botthawan Theeratrakul
Agency Producer: Chanapat Srabua
Client Service Director: Pattra Ketsamathi
Client Service Manager: Naphat Chiangrat
Film Production Company: Fimidi Hutton
Director: Dee Paphangkorn