The Air Drummer

Everyone has what they wish, but one who has a discount sticker gets what they want.    

Robinson, Thailand’s top department store launched its annual ‘Robinson Salesation’ sale, which allows shoppers to choose items they want a discount on just by placing stickers on them to get a mark down.

To promote the campaign, Wolf BKK and renowned Thai film director Nawapol Thamrongrattanarit collaborated to create this amusing commercial called “The Air Drummer.” The spot encourages Thai people to get discounts on the things they love most.

Film synopsis: A girl practices drumming every day, even though she doesn’t have a drum kit to practice on. She practices as a routine. Finally, her mom notices. She takes off to Robinson with a 90% discount sticker in her hand. However, there is an unexpected turn of events.

Credits

Chief Creative Officer : Torsak Chuenprapar 

Deputy Executive Creative Director : Nopharit Dusadeedumkoeng 

Creative Group Head : Woottipong Lamangthong 

Senior Copywriter : Anin Sriurairatana 

Copywriter : Yarinda Ketjumpol 

Art Director : Kanyaporn Longprasert, Smita Tronglakkana 

Managing Director : Phannika Vongsayan 

Business Director : Chonlatid Saenghiran 

Communications Director : Thosaporn Kaewnurachadasorn 

Communications Manager: Benchawan Ngamjiradawong 

Agency’s Producer : Chanapat Srabua 

Production Company : Happy Ending Film 

Director : Nawapol Thamrongrattanarit