Shop Unfriend

A comical tale of two best friends who discover they want to buy the same thing as they drive to Central Department Store’s Midnight Sale. They do everything to try to outwit each other and be the first to get to the store. After all, friendship is forever, except on sale days!

 As Thailand and the world endures tough times, from the pandemic to politics, the last thing anyone needs is more bad news. The best a commercial can do is to give people a few minutes of enjoyment. We crafted the story as a dialogue between two friends to maximize entertainment value of the film.

Credits:

Chief Creative Officer: Torsak Chuenprapar

Creative Director: Kanit Mingmuang

Creative Group Head: Pawares Vessukanmanukul

Art Director: Onanong Klaysuban, Chayaporn Wangchana

Copywriter: Chananchida Pattarakiatikun, Phachara Saothayanan

Managing Director: Phannika Vongsayan

Business Director: Chonlatid Saenghiran

Account Manager: Thossaporn Kaewnurachadasorn

Account Executive : Suratchana Khumpoka

Agency Producer: Chanapat Srabua

Production Company: FACTORY01

Director: Wuthisak Anarnkaporn