"G.I.Y Gift It Yourself" challenges the perception of the typical gift basket by showcasing curated collections of the latest fashion items (YSL lipstick, trendy boots, Tom Ford perfume) beautifully styled in woven rattan baskets. This visually striking campaign, featuring captivating lookbooks, inspires shoppers to create their own unique gifts during the Central Midnight Sale. Interactive elements like how-to video content and engaging "G.I.Y Stations" in-store empower shoppers to bring their creative visions to life.
Credits
Managing: Director Torsak Chuenprapar
General Manager: Natdhee Sopondhitipun
Chief Creative Officer: Torsak Chuenprapar
Deputy Executive Creative Director: Pathida Akkarajindanon
Creative Group Head: Greepol Boonsrangsom
Copywriter: Pandarie Somjit
Art Director: Panupong Putong , Pattarawan Luangsa-ard
Agency Producer: Chanapat Srabua, Chanoknan Wongwises
Account Director: Pattra Ketsamathi
Account Manager: Naphat Chiangrat, Sawarin Juntaratip
Film Production Company: Coming Soon
Director: Taya Soonthonvipat