Central Very Very Midnight Sale

2023 May 29 , Central



While others sale promotion mostly communicate about sense of urgency and utilize loud and exciting tone of voice for their ads campaign.


Central completely changed the game by talking about something totally unexpected to hear from 
a department store “How to end the Greed of Shopping”.  The mood and tone of the campaign was totally different
from other competitors so it can catch the attention well.

'Un-letgoable Ceremony' the shopping concept of 2022 is all about the deal
that enlightenment won’t be enough to stop you from this Midnight Sale. 
To put an end to your greed, rather than trying to abandon it, just simply satisfy it .....with shopping!