Shopping Therapy

2019 March 23 , Central Midnight Sale


Majority of Major Depressive Disorder patients in Thailand are young adults, age between 22 – 35 years old. Although we could not change the fact social media is crucial, and life in a big city is hard, we can all choose to feel better by indulging the little happiness in life of shopping the little things they enjoy.


Instead of presenting arduous solutions to the problem, we use the "Shopping Therapy" insight to engage with consumers, demonstrating that we can all overcome any hardships in life by shopping things that are personal and extremely self-rewarding.