Business Talk With A Twist

2019 September 21 ,



Background

Mekong is Thailand's first and oldest spirit brand since 1941. With 80 years of history but lack of communication in this past decade, consumers still perceive Mekhong as the old guard of Thai spirit brands. So it's our job to reconceptualize the brand with "A New Light of The Original" idea in 2019.

Idea

Mekhong has always been a good conversation starter from day one, that's why we want to emphasize on this insight once more but with a modern twist, of course. We pit celebrities and stars in different industries to interview each other, creating a series of compelling yet fun interviews on Vogue Thailand and a fashion set from the shooting day inside Mekhong Content Bar.

 
https://www.facebook.com/mekhongthailand/videos/2495002807237334/
https://vogue.co.th/lifestyle/article/businesstalkbar