Shopping is the new Savings

2019 September 21 , Central Department Store


The new generations are capable of making and spending more money at the same time. With all the dining out, traveling expenses and socializing, they already have enough on their plate. So how can Central create a more exciting and enticing sales campaign that drives people to spend more without thinking that it as a burden to their budget and life.


"I want what I need." and "Why pay full price?" are the two mantras every shopping enthusiasts live by. Central wants to tap into these insights of every shopper by communicating the idea of "Shopping is The New Savings" with this new Central | ZEN Midnight Sale because when you get what you want for a lower price that means more savings in the bank for you!